AP CM Naidu urges citizens to support

P4 initiative

image for illustrative purpose

18 Oct 2025 10:16 AM IST

Amaravati: Andhra Pradesh Chief Minister N Chandrababu Naidu on Friday appealed to everyone to join his P4 ‘poverty elimination’ programme on the occasion of the International Day for the Eradication of Poverty, observed on October 17 each year. Naidu had launched the P4 (Public Private People Partnership) Margadarsi–Bangaru Kutumbam programme on March 30 in Amaravati. Under the scheme, affluent individuals who volunteer to support economically weaker families are termed 'margadarsis' (mentors), while the beneficiaries are called 'bangaru kutumbam' (golden families). The programme envisages the top 10 per cent of society adopting the bottom 20 per cent to guide and mentor them out of poverty. “Poverty elimination does not mean just extending financial help; it means saving their self-respect and providing opportunities for their growth… On the occasion of International Poverty Elimination Day, I call upon everyone to partner with the P4 programme,” Naidu said ina post on 'X'.

Andhra Pradesh N Chandrababu Naidu P4 programme poverty elimination Public Private People Partnership Margadarsi–Bangaru Kutumbam International Day for the Eradication of Poverty poverty eradication social mentorship golden families margadarsis economic empowerment community support social development volunteer mentorship top 10 percent adoption bottom 20 percent support inclusive growth social welfare initiative Andhra Pradesh government poverty alleviation programme self-respect preservation opportunity creation social partnership Naidu appeal